Overview
Third-party cookies are dead, or at least they should be. But their alternative, second-party cookies, are not much better. I like to compare it with the Nutrition Facts label on food packaging. It's a great idea, but it's not very useful if people can't understand it. The same goes for the cookie consent banners that we see on almost every website. They are meant to give users control over their data, but in reality, they are often confusing and misleading.
Opportunity
The idea for ConsentPlace came from this frustration, we all agree that if we want a free web, we need to accept that ads are part of it. But we don't have to accept that our data is being collected without our explicit consent.
Solution
ConsentPlace is a platform that allows brands to collect data from their users, in both a convinient and powerful way and mostly with the explicit consent of the user.
The platform can be easily integrated into any website with little code. Like the following example.
ConsentPlace takes the form of an AI chatbot that converses with the user. The user can ask questions about the brands and it also collects information from the user, with their consent. That way brands can create intimite relationships all with the users' explicit consent.
So that's the B2B part, but there is also a B2C part. On ConsentPlace's website, users can create their account, fully conversational! No already seen forms, no boring checkboxes. The user creates their account by interacting with ConsentPlace’s assistant.
Specifications
The LLM powering the chatbot is GPT-4o. The frontend is built with React & Next.js. The backend is built with Node.js & Express.js. The database is Firebase.